The structure of corporate identity

All elements of corporate identity must be consistent and make up her details and the details should form an integral whole.

A modern company should focus on the implementation of an appropriate system of visual identification, which in the future will yield measurable benefits. This is how customers perceive the brand of the company depends largely on the quality of plastic and legibility of the company logo. Consistent, smart and elegant form of the logo makes it in the eyes of customers the firm appears to be a reliable partner for cooperation.

Sum rules and consistently designed patterns translates that visual identification system builds a positive image of the company or the product, further consolidating the good opinions of them among customers, partners and colleagues.

Working with us you can be sure that the brand of your company will be recognizable among customers and stand out from the competition.

Consistent visual identity (corporate identity) usually takes the form of identification book, which describes how to use the logo and name, create business documents, colors and typography, and the like.

The pattern structure of corporate identity:

Creating a company logo:
  • design logo
  • logo, modular grid
  • protective field logo
  • The minimum size of the logo
  • acceptable background for the logo
  • forms of illegal logo

Choosing the typography:

  • typography Company
  • typography in use

Project CI:

  • catalog
  • binder
  • briefcase
  • leaflet
  • corporate magazine
  • print ads
  • and other


  • outside the company
  • Temporary signs
  • sign company
  • neon company
  • flag Company
  • advertising on billboards, etc. and other

Determination of clothing squad:

  • Employee clothing everyday
  • clothing bargains

Establishing corporate colors:

  • Basic colors
  • Complementary colors

Designing CI – printing elements:

  • card (General, nominative)
  • letterhead
  • Envelope Company (various sizes)
  • forms of internal communication (e.g. a block for notes)
  • label companies
  • company stamp (general, nominative)
  • E-mail stationery
  • Pricing
  • invoice
  • and other

Marking within the company:

  • information boards
  • sign on the door
  • and other

Marking fleet of company cars:

  • the arrangement of elements for different types of company cars